Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing
- Reference: Dholakia, N., Repo, P., Fırat, A. F., Campos, I., & Timonen, P. (2025). Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing. Journal of Macromarketing, 45(2), 337–344.
- DOI: doi.org/10.1177/02761467251323840
